Historically, actions figures have been marketed to male collectors or boys, however, figures such as Barbie Dolls and Bratz have found a large market-base of young girls. In most cases, action figures represent the ideal masculine role model for boys, which is why they are so popular among this demographic.
Action figures have enjoyed a long history of popularity. In the 1960's, Hasbro originally created the term "action figure" for their military-style G.I. Joe figure, which was developed by Stan Weston. During the early 1980's, action figure sales saw a resurgence with the popular Star Wars movies. This has led to a collector boom during recent years for original "carded" Star Wars action figures in mint condition.
To be honest, the collectibility of certain action figures is one of the main forces that drives this industry. In fact, this market has grown to such an extent that it has led to the creation of companies such as McFarlane Toys, NECA, and Palisades. These companies have focused on the adult collector market and create figures that are more anatomically correct, more physically imposing, and all-together very cool.
Actions figures have enjoyed a long history of popularity. They appeal to a wide demographic that ranges from young children to adults. Since many action figures are also highly collectible, they can be a very good investment. Accumulating action figures can be a very rewarding endeavor for those who enjoy the thrill of finding the perfect addition to their collection. For those who enjoy this hobby, check out all of the merchants on this page for more information.